The Pokémon franchise marked its 30th anniversary on February 27, 2026, with a Pokémon Presents livestream announcing updates across multiple titles. Highlights included ports of classic games to Nintendo Switch and new content for ongoing series. The celebrations also featured merchandise releases and competitive expansions.
Pokémon Day 2026 commemorated three decades since the release of Pokémon Red and Green in Japan on February 27, 1996. The Pokémon Company hosted a livestream on YouTube and Twitch at 2pm GMT, revealing developments for various games.
A key announcement was the digital release of Pokémon FireRed and LeafGreen on Nintendo Switch via the eShop, priced at £16.99 each in the UK. These Game Boy Advance remakes now include the Mystic Ticket and Aurora Ticket, obtainable after defeating the Elite Four. Previously exclusive to in-person events, these items allow access to Lugia, Ho-Oh, and Deoxys, enabling shiny hunting in the games.
Other updates included the Mega Dimension DLC for Pokémon Legends: Z-A, introducing Mega Garchomp Z via the Mystery Gift system after unlocking Rewards in Mable’s Research. Players can battle it to obtain a Garchompite Z stone, redeemable once per save file.
Pokémon Champions, a new competitive battle game for Nintendo Switch, will roll out starting in April and serve as an official title for the 2026 Pokémon World Championships. Pokémon UNITE added a Pokémon Day event with legendary birds Zapdos, Moltres, and Articuno, plus upcoming playable Pokémon Meganium, Typhlosion, and Feraligatr, alongside the Electrode Volleyball event.
Pokémon Café ReMix launched free events featuring starter Pokémon like Bulbasaur, Charmander, and Squirtle, with commemorative brooches. A new title, Pokémon Pokopia, is scheduled for Nintendo Switch 2 on March 5, focusing on world-building and multiplayer for up to four players.
The anniversary also saw merchandise chaos at Poké Centers in Tokyo Bay, Yokohama, and Osaka, where fans rushed for a limited Game Boy-inspired Pikachu plush. One witness described the scene as 'total war,' with pushing and screaming. The Pokémon Company later announced online availability for the plush. Collaborations include Adidas, Uniqlo, LEGO sets, and McDonald's TCG cards.