Korean content company Showbox has signed a memorandum of understanding with Thailand's M Studio to collaborate on Thai film co-productions. The partnership focuses on financial investment, talent exchange, and distribution across domestic and international markets. Details on the first project are expected at a later date.
Partnership Overview
The strategic alliance between Showbox and M Studio aims to foster co-productions centered on Thai films. Under the memorandum of understanding signed recently, the companies will work together on financial investments, exchanging production crew and cast members, and handling distribution for both local and global audiences. Additionally, the deal allows for adapting Showbox's intellectual property into Thai film projects.
M Studio Background
M Studio, based in Bangkok and part of the Major Cineplex Group—which runs Thailand's largest cinema chain—holds a 54% market share of the Thai box office for 2024-2025, according to the company. It specializes in horror and action genres, producing 10-15 films per year with vertical integration from production to exhibition. Notable successes include the “Death Whisperer” trilogy, which has grossed over $50 million at the Thai box office. Current slate highlights are thriller “The Last Shot” directed by Puttipong Nakthong, racing comedy “Jazz the Racing,” action-drama “Nakee 3,” “Riam Fighting Angel 2,” biographical drama “Bit by Bit,” action-thriller “God Skin,” and drama-comedy “The Lion Dance Girl.”
Showbox Background
Showbox, a prominent Korean content firm, brings its expertise to the collaboration. Its upcoming projects include comedy-drama “The First Ride” starring Kang Ha-neul and Kim Young-kwang, directed by Nam Dae-joong; mystery thriller “White Blast” directed by Hong Eui-jeong and Park Sun-woo; body horror “Sleep No More” from director Edwin, featuring Rachel Amanda, Lutesha, and Iqbaal Ramadhan; romance drama “Once We Were Us” with Koo Kyo-hwan and Mun Ka-young, directed by Kim Do-young; and action thriller “Colony” by Yeon Sang-ho, starring Gianna Jun, Koo Kyo-hwan, Ji Chang-wook, and Shin Hyun-been.
This partnership signals growing cross-border ties in Asian cinema, potentially expanding market reach for both companies.