Siemens Energy plans early name change

Siemens Energy intends to rename itself prematurely because the company pays high annual fees for using the Siemens name.

The energy technology company has announced plans to change its name ahead of schedule. The artificial name had already been discussed previously.

High costs for brand usage are the main reason for this move. Siemens Energy aims to reduce these expenses.

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Ida Norström now runs a profitable electricity company with eight employees. She founded Energy Effective Solutions at age 20 after feeling sidelined in the industry.

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