In Mora, the small local car rental firm Xmore has transformed into a fast-growing player in central Sweden in just a few years. By making simple changes like answering the phone and extending opening hours, Philip Niva Kershaw has helped the family business thrive. He emphasizes the importance of always trying new ideas.
In just a few years, the small local car rental company Xmore in Mora has transformed into a fast-growing actor in central Sweden. The family-run business has grown through simple but effective changes.
Philip Niva Kershaw, CEO and co-owner, explains how they started answering the phone and increased opening hours, which got the business moving. These basic improvements have been key to the success.
"We always want to try what more can be done," says Philip Niva Kershaw.
The article was published on November 8, 2025, in Dagens Nyheter and focuses on how small adjustments can lead to significant growth for a family business in the car rental industry.