A new fashion trend dubbed 'toothpaste dressing' features mint green and pale icy blues, drawing comparisons to chic toothpaste. Celebrities like Sarah Pidgeon and Dua Lipa have embraced the refreshing hues at recent events. Designers across runways have incorporated these colors into varied silhouettes for upcoming seasons.
The trend, termed 'toothpaste dressing,' follows food-inspired colors like pistachio and butter yellow. Sarah Pidgeon described her frosty-toned sequin slip from Matthieu Blazy’s Métiers d’art 2026 collection, worn during her first Oscars weekend, as making her feel like a mermaid. 'This color! It’s like toothpaste…but super chic toothpaste,' she told Vogue. Dua Lipa appeared in a floral blue-green Roberto Cavalli dress paired with matching minty boots. Mint green and pale icy blues gained traction on spring summer 2025 runways, appearing in Fendi's gauzy organza dresses, Chanel's sparkle-smattered mint tweed suits and diaphanous icy blue capes amid botanical greens at the Grand Palais, and Johanna Parv's sporty silhouettes in lush light green. For fall 2025, pastel tones featured at Givenchy and Stella McCartney, lightening heavier winter palettes. In 2026 collections, mint blended with jade and moss tones, while cool blues appeared in Simone Rocha’s frosty blue chiffons with floral and pearl accents and Dior’s architectural bubble dresses. Chanel prominently featured mint-capped pumps, foamy-toned bags, openwork crochet skirts, macrame belts, bouclé dresses, and tweed blazers. Writer Alice Betts praised the revival: 'I love that this fresh colorway is having a comeback all thanks to Blazy… On top of my wishlist is the Chanel small tote bag, it adds a perfect pop of colour.' Independent brands like Fruity Booty incorporated mintier tones in fall winter 2025 lingerie, with founder Hattie Tennant noting its versatility: 'It’s also one of those colors that just works on everyone, and feels feminine without being too sweet or twee.' Collaborations, such as Brooke Callahan with Hai, explored cool blues in dupion silks. Designers Lucila Safdie, Fidan Novruzova, and Paloma Wool also integrated mint into their fall 2026 lines, adding lightness and boldness.
