Colombia’s national team World Cup debut triggered a surge in transport and food delivery requests on platforms such as DiDi.
DiDi data showed transport requests rose as much as 103% one hour after the match compared with a normal Thursday.
Bogotá recorded increases of 12% before the game and 21% afterward, while Cali posted rises of 10% before and 17% after.
DiDi Food orders grew 48% one hour before kickoff and maintained 20% growth during the match, led by Cali and Medellín at 24% and 23% respectively.
Pizza orders jumped 85% one hour before the match.