American F1

The Cadillac Formula 1 team is set to reveal its debut livery through a Super Bowl commercial on February 8, 2026, marking a distinctly American approach to entering the sport. The announcement includes a Times Square installation in New York City, where a frosted glass box will display a car silhouette before clearing post-game. This strategy aims to introduce the team to a broad U.S. audience while highlighting its underdog story.