Betting Rights
FIFA grants Stats Perform exclusive World Cup betting data rights
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FIFA has signed a multi-year deal with Stats Perform to distribute official betting data and live streams for major tournaments through 2029. The agreement, the first of its kind for the governing body, covers the 2026 World Cup and other events, allowing licensed sportsbooks to offer enhanced in-play betting and video feeds. This partnership aims to boost revenue and fan engagement while maintaining betting integrity.
Fifa has partnered with Stats Perform to distribute official betting data and livestreams for major tournaments, including the 2026 and 2027 World Cups. The agreement, announced on January 12, 2026, aims to tap into expanding regulated betting markets. However, it has triggered concerns at a UK parliamentary hearing over potential conflicts with broadcasting rules and gambling ethics.