Cartier

Quartz technology is shedding its negative reputation in the watch world as major brands embrace battery and solar-powered movements.

May 19, 2026 Iniulat ng AI

Cartier has debuted new full-gold and full-platinum versions of the Santos-Dumont at Watches and Wonders, complete with metal bracelets.

The ninth annual Morgan Stanley Swiss Watcher report reveals that leading Swiss watch brands like Rolex and Cartier gained market share in 2025 amid industry challenges. Overall production volumes fell to 14.6 million units, down significantly from previous peaks, as brands focused on higher-priced models. Swatch Group disputed the report's estimates, claiming stronger performance than indicated.