China-South Korea

South Korean visitors to China have surged following the extension of a unilateral visa-free policy allowing 30-day stays, reaching 3.16 million in 2025, up 36.9 percent from 2024. Dubbed a 'Korean v-blogger influx,' content creators are documenting mainland life, with one saying, 'the window has opened and everyone wants to take a look inside.' January saw over 300,000 arrivals, up 48 percent year-on-year.