CIIE
Firms gear up for eighth CIIE
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As the eighth China International Import Expo (CIIE) approaches, companies are ramping up preparations, drawing on past successes. Firms like Johnson Health Tech, New Zealand's Theland, and Roche have achieved market breakthroughs and innovative partnerships through the event. The CIIE has become a vital platform for global businesses entering China.
On February 2, 2026, the China International Import Expo (CIIE) released several episodes of 'CIIE Stories' videos, highlighting how international companies have achieved business breakthroughs through the platform. Representatives from firms in New Zealand, Nigeria, France, and Germany shared how the CIIE has helped them enter the Chinese market and drive innovation.
Iniulat ng AI
As the 8th China International Import Expo approaches, companies worldwide highlight its key role in expanding into the Chinese market. From New Zealand's Zespri to Canada's health brands, participants report doubled revenues and innovations tailored to Chinese consumers.