Demna
Demna, Gucci's artistic director, unveiled his first exhibition for the brand at Chiostro di San Simpliciano in Milan. Titled Gucci Memoria, the show features 12 monumental tapestries chronicling the house's history alongside canned cocktails dispensed from a vending machine. The installation opened amid Milan Design Week, drawing crowds with its playful nods to Italian style and Gucci's past.
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Demna made his highly anticipated debut as Gucci's creative director with the FW26 collection, emphasizing a blend of heritage and modern fashion. The runway presentation featured sensual minimalism and wearable designs, drawing on Tom Ford's sexy era while honoring Florentine luxury. Iconic models walked alongside emerging talents in a dramatic setting inspired by Roman antiquity.