Digital Economy
Kenya's National Assembly has called for public submissions on the Finance Bill 2026, which proposes new taxes on mobile phones, imported second-hand clothes and digital assets.
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Russian e-commerce firm Wildberries has discontinued its online platform enabling Ethiopian producers and traders to sell products directly to the Russian market. The platform initially featured coffee, leather goods, natural cosmetics, and home textiles. The company partnered with Ethio Post for logistics support.
Mastercard has increased its acceptance network in Africa by 45% this year, boosting digital payments and financial inclusion for millions of consumers and small businesses. This growth highlights the company's investments in new markets, product innovations, and SME support across the continent. The expansion supports Africa's projected $1.5 trillion digital payments market by 2030.
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Ethiopia's federal government is preparing to formalize taxation on digital content creators operating online. It targets those earning at least 100,000 birr annually from platforms. Draft regulations from the Finance Ministry require registration, tax identification numbers, and receipt issuance for all earnings.
Stakeholders at The Nigeria Summit 2025 highlighted Nigeria's lag behind other African nations in digital economy advancement, despite its potential. They called for regulatory reforms, stability, and infrastructure improvements to position the country as a digital hub. Speakers emphasized challenges like low foreign investment and startup failures.
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Kenya has been ranked as Africa's fastest-growing digital marketplace, surpassing Nigeria and South Africa in internet advertising. According to PwC's latest report, the country boasts a 16% compounded annual growth rate. This shift highlights a broader migration from traditional media to online platforms.