Football Sponsorship
Sportswear brand Joma has extended its sponsorship of Brentford FC into padel equipment by branding its Hyper Pro racquet with the Premier League club's colors and symbols. This move follows a similar strategy with Villarreal CF and highlights growing cross-sport marketing efforts. Joma became Brentford's kit sponsor in mid-2025, quickly preparing new kits for the team.
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The Coca-Cola Company will bring the original FIFA World Cup Trophy to India in January 2026 as part of a global tour ahead of the 2026 tournament. The tour will visit New Delhi and Guwahati from January 10 to 13, offering fans close encounters with football's iconic symbol. This marks the trophy's return to India after 12 years.