Gearbox
Gearbox has made Borderlands 4's inaugural post-launch DLC, Bounty Pack 1: How Rush Saved Mercenary Day, available for free to all players across platforms. Originally planned as paid content, the holiday-themed expansion was released on November 20, 2025, following delays due to extensive bug fixes. It introduces new missions, weapons, and cosmetics in a festive storyline.
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Take-Two Interactive CEO Strauss Zelnick has acknowledged that Borderlands 4's sales were 'a little softer than we would have liked' despite a record launch on September 15, 2025. The game faced performance challenges on PC, which Gearbox is addressing through ongoing patches. Even so, it became the best-selling premium title in the U.S. for September 2025.