Lacoste
Lacoste presents fall 2026 collection at Paris Fashion Week
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Lacoste showcased its fall/winter 2026 ready-to-wear collection at Stade Roland Garros during Paris Fashion Week on March 8, 2026. Creative director Pelagia Kolotouros drew inspiration from a rain-soaked 1923 tennis match involving founder René Lacoste, blending sportswear with 1980s influences and a collaboration with Mackintosh. Celebrities including Aubrey Plaza, Amy Adams, and Kieran Culkin attended the event.
Alpine Formula 1 driver Pierre Gasly has become an ambassador for the French fashion brand Lacoste. He will represent the iconic Lacoste polo shirt. Lacoste executives praised his performance and style.
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EXO member Kai has been officially selected as the Korean brand ambassador for Lacoste, the sportswear brand announced on February 27, 2026. The appointment highlights Kai's alignment with the brand's values of endurance and style. This follows his prior modeling work for the brand's Fall/Winter 2025 collection.