Shanghai Fashion Week
Shanghai Fashion Week FW26 shifts to refined femininity and strong sales
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Shanghai Fashion Week for fall/winter 2026 concluded with Glenn Martens' Maison Margiela runway show, marking a confident phase for Chinese fashion amid economic challenges. Designers moved away from minimalism toward expressive femininity, romanticism, and cultural nuance, with bold trends like animal prints and vibrant pinks dominating runways. Buyers placed disciplined orders, while livestream sales exceeded RMB 20 million.
Designers Jacques Wei and Yirantian Guo unveiled their Fall 2026 collections during Shanghai Fashion Week, showcasing unconventional silhouettes and multifaceted womenswear. Wei drew inspiration from icons like Cher and emphasized weird proportions, while Guo categorized her looks for businesswomen, modern housewives, and freelancers. The shows took place at Xintiandi tents and the Labelhood hub.