Soccer Events
On Location unveils Starting 16 captains for FIFA World Cup 2026 hospitality
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On Location, the official hospitality provider for FIFA World Cup 2026, announced its 'Starting 16' Captain program on December 11, 2025. The initiative features celebrities and sports figures representing each host city to promote premium experiences. Notable captains include Carmelo Anthony for New York/New Jersey and soccer legends like Sergio Agüero for Miami.
Following the announcement of the FIFA World Cup Trophy Tour by Coca-Cola across North America, fans can now explore the full schedule of 21 U.S. stops, starting March 24 in Los Angeles and ending June 3 in New York/New Jersey. Free tickets, up to four per person, are available on a first-come, first-served basis via cokeurl.com/tour.