J-POP

Takuya Chigira, CEO of Japanese talent agency Cloud Nine, witnessed a pivotal moment for J-pop at Matsuri ’25 in Los Angeles last March. The concert featured Yoasobi, Atarashii Gakko!, and Cloud Nine's Ado, drawing a sold-out crowd of 7,000. Chigira realized, “This is amazing, but it should be so much bigger,” inspiring the new Zipangu festival to test J-pop's lasting international appeal.