J-POP
J-pop legends Arashi’s final tour is generating intense demand for hotels and transport near venues across Japan. Businesses are making unusual adjustments to accommodate the band’s overwhelming popularity and fans’ impact.
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Takuya Chigira, CEO of Japanese talent agency Cloud Nine, witnessed a pivotal moment for J-pop at Matsuri ’25 in Los Angeles last March. The concert featured Yoasobi, Atarashii Gakko!, and Cloud Nine's Ado, drawing a sold-out crowd of 7,000. Chigira realized, “This is amazing, but it should be so much bigger,” inspiring the new Zipangu festival to test J-pop's lasting international appeal.