Bajaj Auto has announced plans to reintroduce the KTM motorcycle brand in Sri Lanka through its social media channels. The relaunch will feature models from the Duke and Adventure lineups. This move aims to reconnect with local enthusiasts and expand KTM's global presence.
Bajaj Auto, which holds a majority stake in KTM, revealed on March 6, 2026, that it will relaunch the Austrian motorcycle brand in Sri Lanka. The announcement, shared via KTM's social media, highlights the reintroduction of the Duke and Adventure lineups to the market.
Specific models showcased in the announcement include the KTM 160 Duke, KTM 250 Duke, and KTM 390 Adventure X. While exact launch details remain unconfirmed, these displays suggest they will be among the first available, with potential for additional models later.
Bajaj plans to enhance customer experiences and host community events as part of the relaunch strategy. This effort is intended to rebuild connections with motorcycle enthusiasts in Sri Lanka, where the brand was previously present.
The initiative aligns with Bajaj's broader global expansion for KTM following its increased ownership. Recent changes at KTM include ending a long-term partnership with design agency KISKA, which shaped many of its bike designs.
No timeline for the initial model launches has been specified beyond the announcement.