Bajaj Auto återlanserar KTM-märket i Sri Lanka

Bajaj Auto har meddelat planer på att återintroducera KTM-motorcykelmärket i Sri Lanka via sina sociala mediekanaler. Återlanseringen kommer att omfatta modeller från Duke- och Adventure-serierna. Detta syftar till att återknyta kontakterna med lokala entusiaster och utöka KTM:s globala närvaro.

Bajaj Auto, som innehar en majoritetsandel i KTM, avslöjade den 6 mars 2026 att man kommer att återlansera det österrikiska motorcykelmärket i Sri Lanka. Meddelandet, som delades via KTM:s sociala medier, framhäver återintroduktionen av Duke- och Adventure-serierna på marknaden. Specific models showcased in the announcement include the KTM 160 Duke, KTM 250 Duke, and KTM 390 Adventure X. While exact launch details remain unconfirmed, these displays suggest they will be among the first available, with potential for additional models later. Bajaj plans to enhance customer experiences and host community events as part of the relaunch strategy. This effort is intended to rebuild connections with motorcycle enthusiasts in Sri Lanka, where the brand was previously present. The initiative aligns with Bajaj's broader global expansion for KTM following its increased ownership. Recent changes at KTM include ending a long-term partnership with design agency KISKA, which shaped many of its bike designs. No timeline for the initial model launches has been specified beyond the announcement.

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