Ethiopian ministry urges public to use digital shopping options

Ethiopia's Ministry of Trade and Regional Integration has advised the public to shop using market centers and digital platforms to avoid unnecessary expenses. This approach aims to reduce pressure on citizens during the holiday season.

On Tahsas 25, 2018 (December 3, 2025), Ethiopia's Ministry of Trade and Regional Integration encouraged the public to conduct affordable shopping through local market centers and digital channels to prevent avoidable costs. High-ranking officials, including Minister Dr. Kassahun Gofe, inspected Thursday and Friday market centers in Addis Ababa to observe shopping activities.

Dr. Kassahun Gofe stated, "The public can make purchases using accurate price information by relying on market centers in each locality during the holiday season." He noted that favorable conditions now exist for utilizing digital options in shopping.

The centers are designed to make essential goods and livestock accessible and affordable to the public. This initiative promotes stable purchasing without reliance on third-party intermediaries. The ministry plans to expand and organize these Thursday and Friday markets, while coordinating with stakeholders to ease public pressure.

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