Samuel Adams 'Our City. Our Beer.' 12-pack variety pack honoring Boston sports legends Derrick White, Garrett Crochet, Julian Edelman, and Zdeno Chara.
Samuel Adams 'Our City. Our Beer.' 12-pack variety pack honoring Boston sports legends Derrick White, Garrett Crochet, Julian Edelman, and Zdeno Chara.
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Samuel Adams launches 'Our City. Our Beer.' variety pack honoring Boston sports legends

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Boston brewery Samuel Adams has released the limited-edition 'Our City. Our Beer.' 12-pack, featuring beers inspired by Celtics guard Derrick White, Red Sox ace Garrett Crochet, Patriots champion Julian Edelman, and Bruins Hall of Famer Zdeno Chara—the first time all four major Boston sports franchises are represented in a single pack.

Samuel Adams launched the 'Our City. Our Beer.' variety pack on Monday, March 9, celebrating Boston sports culture with four popular beer styles favored by New England craft drinkers: a wheat ale, American pale ale, lager, and pilsner.

The lineup includes:
- White Ale (Derrick White, 5.3% ABV): Vibrant citrus flavor with spice, orange zest, lemon zest, coriander, rose hips, hibiscus, plum, grains of paradise, and anise; smooth, complex finish. On draft March through May.
- Crochet’s Pale Ale (Garrett Crochet, 5.8% ABV): Zesty American pale ale with intense citrus hops, tropical aroma, and crisp finish. Brewed with two-row pale malt blend, malted wheat, and blonde roasted oats; hopped with Simcoe, Centennial, Cascade, Citra, Galaxy, and Mosaic. Crochet, who made 32 starts with a 2.59 ERA in his first Red Sox season (finishing 2nd in AL Cy Young voting), brings his star power to the pack. On draft June through August.
- Julian Edel-Brau Lager (Julian Edelman): Malt-forward with caramel, toffee, and light herbal hops. On draft September through November.
- Big Z Pilsner (Zdeno Chara): Crisp and bold with subtle malt sweetness and delicate floral hops. On draft December through February.

John McElhenny, senior brand manager for Samuel Adams, said: “At Sam Adams, we live and breathe Boston sports. With the ‘Our City. Our Beer.’ Variety Pack, we’ve bottled up that spirit to double down on being the beer for Boston sports fans. These brews were crafted meticulously to give fans a taste of Boston pride in every sip.”

The 12-pack of 12-ounce cans is available at liquor stores across New England (find locations on the Samuel Adams website). Draft versions rotate seasonally at select bars and restaurants.

Exclusive merchandise—shirts, hats, jerseys, coasters, and pint glasses—is available on the Samuel Adams website, with player-specific collections launching during each athlete’s season, starting with Derrick White in mid-April.

All four athletes will appear at a ticketed launch party on Saturday, April 4, at Banners Kitchen & Tap, serving their beers behind the bar. Details via @SamuelAdamsBeer on social media.

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Reactions on X to Samuel Adams' 'Our City. Our Beer.' variety pack are predominantly positive and promotional. Sports fans, journalists, and beer enthusiasts shared announcements highlighting the collaboration with Boston legends from all four major teams: Derrick White (Celtics), Garrett Crochet (Red Sox), Julian Edelman (Patriots), and Zdeno Chara (Bruins). Specific beer names like 'Crochet’s Pale Ale,' 'Big Z Pilsner,' 'White Ale,' and 'Julian Edel-Brau' were noted. High engagement from diverse accounts including Celtics and Red Sox writers, with no negative or skeptical views found.

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Illustration of Messi and Beckham promoting 2026 World Cup ads with McDonald’s, Coca-Cola, Lay’s and fans holding Brazil’s jersey
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Brands launch ad campaigns ahead of 2026 world cup

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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.

Boston Beer Company is undergoing changes in its brand leadership, with the heads of Angry Orchard/Truly and Samuel Adams departing. Matt Withington and Lauren True are exiting their roles, while John Dorman and Jon London take on expanded responsibilities. The moves come amid broader executive changes at the company.

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4AD has released a capsule collection of football jerseys and scarves inspired by its classic releases, in collaboration with New York brand Full Kit.

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