Scalpers drive up prices of new Pokémon Lego sets on eBay

Resellers are listing newly announced Pokémon Lego sets on eBay for significantly more than their retail prices, shortly after pre-orders sold out. The high-demand items, including a large Kanto starters model and a bonus badge collection, are fetching hundreds of dollars extra despite not yet being shipped. Fans hoping for the exclusive gifts face steep markups from scalpers.

Lego unveiled its official Pokémon collaboration on January 13, 2026, introducing sets featuring iconic characters from the franchise. The centerpiece is a detailed model of Venusaur, Charizard, and Blastoise, comprising over 6,800 pieces and retailing for $649.99 in the US or £579.99 in the UK. Pre-orders for this set sold out quickly, with buyers of the first 21,840 units in the US and 8,500 in the UK receiving a free Lego Pokémon Kanto Region Badge Collection, valued at around £25 by Lego.

Almost immediately, scalpers began flooding resale sites like eBay. The full starters set is now listed for $800 to over $1,000, more than enough to purchase multiple gaming consoles. Some listings bundle the badge collection, while others offer individual Pokémon figures, though Lego does not sell them separately at retail. The badge collection alone is appearing on eBay for over £100, with many listings already sold despite the items not shipping until February 27, 2026—the date marking Pokémon's 30th anniversary.

Smaller sets, such as a Pikachu model with a Poké Ball and a posable Eevee figure, are also available but have not sold out in the US, allowing purchase at original prices. The partnership between Lego and Pokémon was first teased in March 2025 before the full reveal. This scalping trend echoes patterns seen with popular Pokémon merchandise over the past five years, where limited stock leads to rapid resale at inflated prices. The sets will hit stores on February 27, coinciding with expectations for major franchise announcements during Pokémon Day.

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Lego Star Wars Smart Play sets on display at Nuremberg Toy Fair, with lights, Smart Brick, and price tags.
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Lego announces five new Star Wars Smart Play sets

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Lego has unveiled five additional Star Wars-themed sets compatible with its new Smart Play system at the Nuremberg Toy Fair. These sets, priced from $40 to $100, enhance interactive play with sounds and lights but require a separate Smart Brick for full functionality. Preorders began on January 27, with a release date of March 1.

Amazon has reduced the price of the Pokemon Trading Card Game's Mega Charizard X ex Ultra-Premium Collection to $140, down from an original $250. The collection launched on November 14 alongside the Mega Evolution - Phantasmal Flames expansion and includes promo cards, booster packs, and accessories. Other products like the new Mega Venusaur ex Premium Collection are also restocked at discounted prices.

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The Pokémon Company and London’s Natural History Museum have announced a jumbo promo card for their upcoming exhibit, designed in a way that may discourage scalpers. The “Pikachu at the Museum” card will be available at the event and select UK retailers. This follows a chaotic collaboration with Amsterdam’s Van Gogh Museum in 2023.

Building on the Smart Play system's unveiling at CES 2026 with interactive Star Wars sets, Lego reveals eight years of research into fostering children's social play and agency. Executives outline the platform's flexible design and growth potential, amid questions on premium pricing.

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The United States Pentagon has installed a Lucky Box vending machine in its food court, offering rare Pokémon cards as prizes for a fee. The machine, which dispenses graded trading cards and sports memorabilia, appeared around Christmas Eve. It highlights the growing intersection of collectibles and chance-based purchases in unexpected locations.

A new Lord of the Rings Lego set featuring Minas Tirith has leaked, with a rumored release in June 2026 at a price between $600 and $650. The set boasts 8,278 pieces and includes 10 minifigures from the franchise. Fans hope this signals more sets and possibly a new Lego game in the series.

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At CES 2026 in Las Vegas, Lego introduced its Smart Play platform, featuring sensor-packed bricks that add interactive lights and sounds to traditional building sets. The technology debuts in Star Wars-themed kits arriving on March 1, enhancing play without relying on screens. Early demonstrations highlighted proximity-based interactions between bricks and minifigures.

 

 

 

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