Smart Fit reaches 2,000 locations and plans over 340 openings in 2026

Smart Fit opened its 2,000th location in São Paulo, Brazil, on December 30, solidifying its leadership in the fitness sector across Latin America. The company, operating in 16 countries, plans to open over 340 new units this year. In Colombia, it has 224 locations.

Smart Fit, Latin America's leading gym chain, marked a significant milestone by opening its 2,000th location on December 30 in São Paulo, Brazil. This expansion underscores the company's rapid growth, operating in 16 countries and establishing itself as a key player in promoting physical activity.

Diogo Corona, COO of Grupo Smart Fit, emphasized the achievement: “Reaching 2,000 locations demonstrates the strength of our model and the consistency of our operations and execution. Above all, it reinforces that we are on the right path to transform people's relationship with physical activity in different cultures and contexts.”

Among the countries with the largest presence in the region, besides Brazil, are Mexico, Colombia with 224 locations, Peru, and Chile. Beyond Latin America, the company expanded in 2025 by opening its first unit in Morocco, entering the African continent.

For 2026, Smart Fit plans an ambitious expansion with over 340 new units, bolstering its accessible and scalable business model. Corona added: “We will continue expanding our presence in different countries, always committed to bringing the Smart Fit standard further.”

This growth highlights the rising demand for affordable fitness options and the company's adaptation to diverse cultural markets.

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Diverse Brazilian professionals in office viewing Datafolha survey results highlighting 71% support for workplace diversity.
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Datafolha survey in 2025 Diversity study: 71% of Brazilians prioritize racial, ethnic, and gender diversity at work

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Complementing the Folha-FGV analysis of company data, the Datafolha survey—part of the 2025 Diversity in Companies study—shows 71% of Brazilian employees view racial/ethnic and gender diversity as very important, up from 2024. Released Dec. 16, it highlights positive policy views but gaps in training and leadership representation, naming standout leaders and firms.

In Spain, gyms have evolved beyond physical exercise to become multifunctional spaces where friendships, business deals, and romances are forged. With 4,800 centers in the country, these venues reflect post-pandemic social shifts, attracting young and older people alike. Experts highlight both their benefits for daily integration and risks of body obsession.

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Colombian firm Action Black, under CEO Wilder Zapata, expects major workforce growth in 2026. Operating in six countries, the company aims to create jobs by training local talent and promoting women in key roles. This expansion features new offices, each adding about 10 positions.

The Top platform, operated by Autopass, has reached 5 million registered users via mobile app in São Paulo and its metropolitan area this January. This milestone excludes physical cards available in the market. Passengers can use the app to pay fares via QR Code or recharge cards.

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Colombia's compression fashion industry leads exports in Latin America and ranks second globally. The global market is projected to grow 8.09% by 2026, driven by technological innovations. Local firms like Entallarte are advancing comfort and functionality.

The Santa Costilla restaurant opened its new location on Bogotá's Calle 81 with a $1.5 million investment. The architectural design is by Mauricio Torres and aims to provide a renewed experience with a terrace and bar. This opening joins the existing locations in Usaquén and Briceño 18.

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Grupo Argos has been ranked in the top 5 of the Incluye 2025 Ranking, a regional assessment of maturity in diversity, equity, and inclusion strategies across Latin America. This accolade highlights the company's ongoing commitment to creating diverse and inclusive work environments. The recognition affirms the embedding of these principles into its organizational culture and business strategy.

 

 

 

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