Walmart rolls out cryptocurrency to OnePay mobile app
Walmart is integrating cryptocurrency buying, selling, and holding capabilities into its OnePay mobile banking app. The rollout, announced on October 3, 2025, aims to expand financial services for users. This move positions Walmart deeper into the fintech and crypto space.
Walmart's OnePay app, launched earlier as a digital banking service for Walmart employees and customers, is now adding cryptocurrency features. According to the announcement, users will be able to purchase, sell, and store digital assets directly within the app starting later this year.
The integration comes as Walmart seeks to diversify its financial offerings amid growing interest in digital currencies. 'We're excited to bring crypto to OnePay, making it easier for our users to manage their finances in new ways,' said a Walmart spokesperson in the CNBC report. The app, which already handles payments, savings, and loans, will partner with an unnamed crypto exchange to facilitate these transactions securely.
Timeline-wise, the beta testing begins in Q4 2025 for select U.S. users, with full rollout planned for early 2026. This follows Walmart's previous explorations into blockchain for supply chain management, signaling a broader embrace of crypto technology. No specific cryptocurrencies are mentioned yet, but the focus is on user-friendly access without high fees.
From a context perspective, this development occurs against a backdrop of increasing retail involvement in crypto, similar to moves by competitors like Target and Amazon. Implications include potential boosts to Walmart's customer loyalty through innovative banking, though regulatory scrutiny on crypto remains a factor. The company emphasizes compliance with U.S. financial regulations to protect users.
Balanced views highlight opportunities for financial inclusion, especially for unbanked populations, while critics note the volatility risks of crypto. Walmart has not disclosed investment figures but positions this as part of its long-term fintech strategy.