Xbox to remove Copilot AI from consoles and app

Xbox CEO Asha Sharma announced that Microsoft will wind down the Copilot AI assistant on the Xbox mobile app and halt its development for consoles. The move comes amid efforts to refocus the gaming division. Sharma shared the plans in a post on May 5, 2026.

Microsoft's Xbox division is retiring features including its Copilot AI assistant, which had been introduced as an in-game helper aware of players' screens. A beta version launched on the Xbox mobile app in May 2025, with plans outlined in a March 2026 GDC presentation to bring it to consoles later this year. Those console plans will now be stopped, Sharma stated, as they do not align with Xbox's direction. Sharma, who previously led Microsoft's CoreAI division, made the announcement alongside new leadership hires. She posted: “Xbox needs to move faster, deepen our connection with the community, and address friction for both players and developers. Today, we promoted leaders who helped build Xbox, while also bringing in new voices to help push us forward. This balance is important as we get the business back on track. As part of this shift, you'll see us begin to retire features that don't align with where we're headed. We will begin winding down Copilot on mobile and will stop development of Copilot on console.” The new team includes Jared Palmer, former CoreAI vice president of product, now handling Xbox engineering and infrastructure; Tim Allen, ex-vice president of design and research at CoreAI, leading Xbox design; and Evan Chaki, a former CoreAI general manager overseeing a team to simplify development, according to CNBC.

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New Xbox leaders Asha Sharma and Matt Booty at press conference pledging hardware focus and brand revival.
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Xbox's new leaders pledge focus on hardware and brand revival

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Asha Sharma, the new CEO of Microsoft Gaming, and Matt Booty, Xbox's chief content officer, have emphasized a commitment to new Xbox hardware as part of a broader effort to revive the brand. Their statements follow the retirement of long-time leader Phil Spencer and the departure of Sarah Bond. Sharma, coming from Microsoft's CoreAI division, promises announcements soon while stressing learning about ongoing strategies like Game Pass and multiplatform publishing.

Microsoft has launched Gaming Copilot, an AI assistant designed to help PC gamers navigate in-game challenges. The tool integrates with the Windows Game Bar and Xbox mobile app, providing personalized guidance based on player data. It marks the company's ongoing integration of artificial intelligence into gaming experiences.

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Building on the recent Gaming Copilot launch for PC, Microsoft showcased Xbox AI features at GDC 2026, prioritizing game developers amid industry concerns. Highlights include Auto Super Resolution, AI-generated clips, and Copilot's console rollout, with plans to license creator content.

Xbox CEO Asha Sharma and chief content officer Matt Booty announced the gaming division is reverting from 'Microsoft Gaming' to simply 'Xbox.' In a memo shared on Xbox Wire following an all-hands meeting, they addressed player frustrations and pledged to reevaluate the approach to game exclusivity. The move signals a renewed focus on console as the foundation amid broader platform ambitions.

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Microsoft has removed the Copilot name from its Windows 11 Notepad app in the latest Insider build, renaming the AI features to 'Writing tools.' The change affects branding but keeps the generative writing functions intact. Similar updates appear in the Snipping Tool.

Microsoft has retired its unusual 'This is an Xbox' marketing push amid changes in leadership. The campaign, which highlighted non-traditional Xbox experiences, appears to have been discontinued. This move follows recent shifts within the company's gaming division.

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Unity Technologies' CEO Matthew Bromberg has announced an upcoming beta update to its game engine that will allow developers to create full casual games using natural language prompts. The feature is set to be unveiled at the Game Developers Conference in March. While the technology aims to simplify game development, it arrives amid ongoing debates about generative AI's role in the industry.

 

 

 

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