Hydration Breaks
FIFA permits ads during mandatory 2026 World Cup hydration breaks
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FIFA will allow broadcasters to air commercials during three-minute hydration breaks in each half of 2026 World Cup matches, confirming a policy that balances player welfare with revenue opportunities. The breaks, held regardless of temperature, provide a roughly 2:10 ad window, with U.S. and UK partners planning varied uses amid fan debate.
FIFA has announced three-minute hydration breaks in each half of every game at the 2026 World Cup, regardless of weather conditions. The pauses will occur around the 22-minute mark to prioritize player safety and provide recovery time. This change aims to make schedules more predictable for broadcasters while addressing heat risks at the tournament.