Hydration Breaks
AI에 의해 생성된 이미지
FIFA permits ads during mandatory 2026 World Cup hydration breaks
AI에 의해 보고됨 AI에 의해 생성된 이미지
FIFA will allow broadcasters to air commercials during three-minute hydration breaks in each half of 2026 World Cup matches, confirming a policy that balances player welfare with revenue opportunities. The breaks, held regardless of temperature, provide a roughly 2:10 ad window, with U.S. and UK partners planning varied uses amid fan debate.
FIFA has announced three-minute hydration breaks in each half of every game at the 2026 World Cup, regardless of weather conditions. The pauses will occur around the 22-minute mark to prioritize player safety and provide recovery time. This change aims to make schedules more predictable for broadcasters while addressing heat risks at the tournament.