Livery Reveal
Cadillac F1 team boss emphasizes values in hiring ahead of 2026 debut
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Cadillac Formula 1 team principal Graeme Lowdon highlighted the importance of hiring based on core values rather than just technical skills to build a cohesive squad for the 2026 season. In an exclusive interview, Lowdon discussed the team's rapid progress, including successful shakedowns and upcoming marketing reveals. The American outfit is generating buzz with a Super Bowl livery unveiling and a Times Square countdown installation.
The Cadillac Formula 1 team is set to reveal its debut livery through a Super Bowl commercial on February 8, 2026, marking a distinctly American approach to entering the sport. The announcement includes a Times Square installation in New York City, where a frosted glass box will display a car silhouette before clearing post-game. This strategy aims to introduce the team to a broad U.S. audience while highlighting its underdog story.
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McLaren has revealed renders of its 2026 Formula 1 car, the MCL40, in a one-off black and silver testing livery ahead of a private shakedown at Barcelona. The reigning champions aim to validate the new design under major regulation changes. The full race livery will debut later in Bahrain.