Amazon Prime Video will broadcast portions of the 2026 Masters Tournament for the first time. The streamer will air coverage from 1-3 p.m. ET on Thursday and Friday ahead of ESPN's segments. It will also launch a dedicated stats-focused feed for Amen Corner.
The Masters Tournament announced that Prime Video, part of Amazon, will join CBS and ESPN as a broadcast partner in 2026, marking the streamer's inaugural coverage of golf's first major. CBS will mark its 70th year, while ESPN reaches its 18th, according to details in the tournament's release distributed Wednesday morning. This addition brings a major streaming service to Augusta National's lineup amid the shift toward cord-cutting options, while preserving the event's traditional prestige production standards. Prime Video's schedule includes early afternoon windows on Thursday and Friday, 1-3 p.m. ET, transitioning into ESPN's coverage of the opening rounds. Complementing this, Prime will introduce 'Inside Amen Corner,' a specialized feed covering holes 11, 12, and 13—the most renowned stretch at Augusta National. Available from 10:45 a.m. to 6 p.m. ET across all four tournament days, the stream emphasizes in-depth statistics and strategy, drawing inspiration from Prime's 'Prime Vision' format used in Thursday Night Football broadcasts. These enhancements reflect Augusta National's approach to media: blending classic presentation with innovative tech features, such as its advanced app and analytics tools. The new offerings aim to serve dedicated fans without overwhelming the core viewing experience, positioning Prime as an additive partner during the second week of April.
