AT&T overhauls unlimited phone plans with new tiers

AT&T has introduced updated unlimited phone plans in 2026, including new 2.0 versions and a modular option for new customers. The changes replace several older plans and adjust pricing across tiers.

The carrier launched Value 2.0, Extra 2.0, Premium 2.0 and Elite 2.0 plans, along with Build-A-Plan. Value 2.0 costs $50 a month for one line and provides 5GB of high-speed data. Extra 2.0 is priced at $70 for one line with 100GB of high-speed data and 50GB of hotspot data. Premium 2.0 costs $90 for one line and offers unlimited high-speed data with no throttling. Elite 2.0, the top tier, is $110 for one line and includes 250GB of hotspot data plus access in 210 countries. Build-A-Plan starts at $15 a month for new customers and allows add-ons for data and hotspot features without a contract. Customers on existing plans are not automatically switched and may face a line activation fee of up to $50 to change.

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Illustration depicting Netflix's subscription price increases with rising price tags, spilling wallet, and surprised family viewers.
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Netflix raises prices on all US subscription plans

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Netflix has increased prices across its US subscription tiers, with the ad-supported plan rising from $8 to $9 per month. The standard ad-free plan now costs $20, up from $18, and the premium plan is $27, previously $25. The changes take effect immediately for new subscribers and will roll out to existing ones in coming weeks.

AT&T has replaced its existing unlimited phone plans with new 2.0 versions that offer more features at generally lower prices. The carrier introduced four tiers, including a premium Elite 2.0 option for high-end users. Existing customers must pay a fee to switch.

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Reports indicate that AT&T plans to launch a new top-tier unlimited phone plan called Elite 2.0, featuring 250GB of hotspot data. The plan would cost $75 per line for accounts with four lines and include perks like AT&T Turbo. AT&T has not confirmed the details.

Sony has extended its recent PlayStation Plus price increases to the Extra and Premium subscription tiers following an initial announcement that focused only on the Essential plan.

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AT&T Mexico saw a 3.11% slowdown in net prepaid additions in Q1 2026, blamed on the mandatory mobile line linking process started by the CRT on January 9. Despite this, revenues rose 20.8% to $1,173 million and EBITDA increased 14% to $220 million.

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