FIFA has launched an official line of merchandise tailored to each of the 16 North American host cities for the 2026 FIFA World Cup. The collections highlight local themes and are available through the FIFA online store. This initiative celebrates the diversity of the host regions ahead of the expanded 48-team tournament.
FIFA unveiled a new merchandise line on February 18, 2026, featuring unique designs for each of the 16 host cities across the United States, Canada, and Mexico. The Bay Area collection, branded 'We Are San Francisco Bay Area,' incorporates elements reflecting the region's geographic and cultural diversity. Local artist LeRoid David designed shirts showcasing the Golden Gate Bridge and Bay Bridge alongside symbols representing sports and technology.
Levi's Stadium in Santa Clara, California, will host six matches during the tournament, including Qatar vs. Switzerland on June 13, 2026, at 12:00 PM PT, and a Round of 32 knockout match on July 1, 2026. Items from the Bay Area line are now available on the FIFA store site.
Similarly, the Dallas-themed merchandise emphasizes the city's role as a key U.S. host site. The collection includes apparel and accessories with 'FIFA 26 Dallas' branding and various colorways, priced between $12 and $100. This release underscores the tournament's expanded format, which will feature 48 teams and matches across multiple venues.
The merchandise initiative aims to build excitement for the event, co-hosted by the United States, Mexico, and Canada. No specific details on other cities' designs were provided in the announcements, but the collections are intended to unite fans through local pride.