Kenya has launched two digital trade platforms aimed at enhancing trade and investment across Africa. These platforms are set to turn African embassies into hubs under the African Continental Free Trade Area (AfCFTA). Developed by Real Sources Africa, they particularly support small and medium enterprises and women-led businesses.
Kenya has introduced two interconnected digital trade platforms to address gaps in African commerce as part of the African Continental Free Trade Area (AfCFTA). Developed by Real Sources Africa, these tools aim to utilize over 1,000 diplomatic missions across the continent to foster trade and investment opportunities. The platforms digitize engagements between merchants, banks, financiers, buyers, and embassies to streamline processes.
BiasharaLink organizes and monitors trade prospects that align with AfCFTA goals, while Deal House links these prospects to reliable partners, funding sources, and contractual assistance. Felix Chege, CEO of Real Sources Africa, stated that discussions for integration are ongoing with Bunna Bank and Awash Bank, adding that plans are in place to tackle logistics challenges ahead. Mathias Kamp, Regional Director of Konrad-Adenauer-Stiftung, highlighted that policy and logistics issues persist as key hurdles for AfCFTA implementation, with his organization facilitating talks between governments and the private sector.
This initiative places a strong emphasis on aiding small and medium-sized enterprises, as well as businesses led by women, thereby enhancing the overall commercial landscape in Africa.
