Blackpink members pose in front of a Seoul billboard promoting their record-breaking 'Deadline' album amid AI controversy visuals.
Blackpink members pose in front of a Seoul billboard promoting their record-breaking 'Deadline' album amid AI controversy visuals.
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Mini-album 'Deadline' Blackpink rilis di tengah rekor penjualan dan kontroversi

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Blackpink kembali dengan mini-album ketiga mereka 'Deadline' pada 27 Februari 2026, mencapai penjualan hari pertama 1,46 juta kopi dan memecahkan rekor Hanteo baru untuk grup gadis K-pop. Rilis ini menampilkan lagu utama 'GO', yang menduduki puncak iTunes di 32 negara tetapi memicu reaksi balik atas efek visual buatan AI dan kredit kolaborasi yang melibatkan produser Dr. Luke. Acara promosi mencakup pemutaran billboard di Myeongdong Seoul dan sesi mendengarkan di Museum Nasional Korea.

'Deadline' Blackpink, rilis grup pertama mereka dalam lebih dari tiga tahun, dirilis pada 27 Februari 2026 pukul 2 siang KST, mengakhiri hiatus sejak 'Born Pink' pada 2022. EP lima lagu ini mencakup 'GO', campuran eksperimental trap, EDM, dan hip-hop terutama dalam bahasa Inggris, dengan lirik yang ditulis bersama oleh para anggota bersama Chris Martin dari Coldplay. Kredit produksi mencantumkan Teddy dan Cirkut. Lagu-lagu lainnya adalah 'Jump' yang dirilis lebih dulu, 'Me and My', 'Champion', dan 'Fxxxboy'.

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Blackpink members celebrating record-breaking 1.46 million first-day sales of 'Deadline' EP on stage with charts and fans.
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Blackpink's 'Deadline' EP shatters K-pop records with 1.46 million first-day sales

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Blackpink's third mini-album 'Deadline', released February 27, 2026, marked the K-pop group's first full project in over three years and set new benchmarks with 1,461,785 first-day sales on Hanteo Chart—the highest for any girl group. The EP topped worldwide charts, drew massive streams, and propelled the group to 100 million YouTube subscribers.

BLACKPINK's mini-album 'DEADLINE' debuted at No. 8 on the Billboard 200 with 52,000 equivalent album units, including 41,000 from physical sales—the group's first project in three and a half years since 2022's 'BORN PINK,' which hit No. 1. The title track 'GO' marked the group's 11th Billboard Hot 100 entry (a K-pop girl group record), No. 44 on the UK singles chart, and topped YouTube's global weekly songs chart.

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Days after Blackpink's 'Deadline' EP set K-pop girl group first-day sales records, subsequent figures plummeted, igniting social media debates labeling the comeback a 'flop' despite ongoing global chart presence and fan support.

Following its record-breaking sales debut, K-pop group Blackpink's 'Deadline' EP has charted at No. 11 on the UK's Official Albums Chart. The lead single 'Go' entered at No. 44 on the singles chart.

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Blackpink's new album Deadline sold 1,461,785 physical copies worldwide on its release day, February 27, 2026. This marks the highest first-day sales for any female K-pop act. The achievement surpasses previous records set by groups like Aespa and Blackpink's own prior releases.

Blackpink's 'GO' has earned its first music show win on the March 11 episode of Show Champion, marking a milestone in the group's comeback era. The track triumphed over strong competitors including IVE's 'BLACKHOLE' and H1-KEY's 'To. My First Love.' This victory comes amid the group's return after a three-year hiatus with their album 'DEADLINE,' which has sparked thousands of online interactions.

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On March 2, 2026, BLACKPINK's Rosé posted a TikTok video performing fan-made choreography for 'GO' from the group's mini-album 'Deadline,' thanking creator Kim Hee-won. The clip fueled fan discussions: praise for her engagement versus criticism over the track's lack of official dance routine.

 

 

 

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