Blackpinkは2026年2月27日に3rdミニアルバム「Deadline」をリリースし、初日売上146万枚を記録しK-PopガールズグループのHanteo新記録を樹立した。タイトル曲「GO」は32カ国でiTunes1位を獲得したが、AI生成のビジュアルエフェクトとプロデューサーDr. Lukeとのコラボクレジットで批判を浴びた。プロモーションイベントにはソウルの明洞でのビルボード上映と韓国国立博物館でのリスニングセッションが含まれる。
Blackpinkの「Deadline」は、3年ぶりのグループリリースで、2026年2月27日14時KSTにドロップし、2022年の「Born Pink」以来のハイアタスを終了した。5曲入りのEPには、主に英語のトラップ、EDM、ヒップホップの実験的なブレンド「GO」が含まれており、メンバーとColdplayのChris Martinが共作した歌詞だ。プロダクションクレジットにはTeddyとCirkutが名を連ねる。他のトラックはプリリリースの「Jump」、「Me and My」、「Champion」、「Fxxxboy」。
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Blackpink's third mini-album 'Deadline', released February 27, 2026, marked the K-pop group's first full project in over three years and set new benchmarks with 1,461,785 first-day sales on Hanteo Chart—the highest for any girl group. The EP topped worldwide charts, drew massive streams, and propelled the group to 100 million YouTube subscribers.
BLACKPINK's mini-album 'DEADLINE' debuted at No. 8 on the Billboard 200 with 52,000 equivalent album units, including 41,000 from physical sales—the group's first project in three and a half years since 2022's 'BORN PINK,' which hit No. 1. The title track 'GO' marked the group's 11th Billboard Hot 100 entry (a K-pop girl group record), No. 44 on the UK singles chart, and topped YouTube's global weekly songs chart.
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Days after Blackpink's 'Deadline' EP set K-pop girl group first-day sales records, subsequent figures plummeted, igniting social media debates labeling the comeback a 'flop' despite ongoing global chart presence and fan support.
Following its record-breaking sales debut, K-pop group Blackpink's 'Deadline' EP has charted at No. 11 on the UK's Official Albums Chart. The lead single 'Go' entered at No. 44 on the singles chart.
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Blackpink's new album Deadline sold 1,461,785 physical copies worldwide on its release day, February 27, 2026. This marks the highest first-day sales for any female K-pop act. The achievement surpasses previous records set by groups like Aespa and Blackpink's own prior releases.
Blackpink's 'GO' has earned its first music show win on the March 11 episode of Show Champion, marking a milestone in the group's comeback era. The track triumphed over strong competitors including IVE's 'BLACKHOLE' and H1-KEY's 'To. My First Love.' This victory comes amid the group's return after a three-year hiatus with their album 'DEADLINE,' which has sparked thousands of online interactions.
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On March 2, 2026, BLACKPINK's Rosé posted a TikTok video performing fan-made choreography for 'GO' from the group's mini-album 'Deadline,' thanking creator Kim Hee-won. The clip fueled fan discussions: praise for her engagement versus criticism over the track's lack of official dance routine.