Blizzard Entertainment has introduced a new exterior option for player housing in World of Warcraft: Midnight, priced at $40 in real money. The cosmetic item, a magical treehouse available in spring green or cherry blossom pink, marks the first such addition since the expansion's launch. Players must purchase 4000 Hearthsteel currency through the in-game shop to obtain it.
The new housing exterior depicts a striking treehouse design, described as gorgeous and fitting for spring themes. It stands out as the priciest single item in the housing store at 4000 Hearthsteel, equivalent to about $40. Buying options include packs of 2500 Hearthsteel for $25 or 5000 for $50, making the purchase inefficient without extras. A bundle including this exterior and interior decor costs $75, the most expensive offering yet. Blizzard has long sold real-money cosmetics like mounts and pets, but this is the first new housing exterior post-launch. Previously, players had faction-locked choices: Alliance with a cozy human cottage and nature-themed elf house, Horde with a crude wooden hut or ornate red-and-gold elf structure. Horde players, such as a tauren shaman in a Horde neighborhood, expressed dissatisfaction, noting limited appealing options despite in-game plant decorations. The $40 price draws comparisons to three months of subscription fees or nearly the full Midnight expansion cost. Critics highlight the sting amid sparse free alternatives, though Blizzard positions these as optional enhancements.