Building on their January announcement of the 'Arirang' album, K-pop group BTS will host a citywide festival in Seoul from March 20 to April 12, coinciding with the album's release date and the start of their world tour. The event, revealed by BigHit Music, promises performances, fan activities, and promotions highlighting the group's long-awaited comeback.
BTS revealed plans for a major Seoul festival on February 5, following their January 15 announcement of the fifth studio album 'Arirang', set for release on March 20, 2026—their first full-group project in nearly four years. The festival, spanning March 20 to April 12, aligns perfectly with the album launch and the world tour's kickoff on April 9 at Goyang Stadium.
Organized by BigHit Music, the event will feature a citywide array of activities, including performances, fan interactions, and elements inspired by the album's themes, which draw from the traditional Korean folk song 'Arirang'. While full programming details are pending, the scale suggests involvement of iconic Seoul landmarks and opportunities for global fans to engage during springtime.
This festival underscores BTS's return to large-scale group activities after members' solo endeavors, building excitement among ARMY. Online reactions have been enthusiastic, with BigHit promising further logistics soon.