On Sunday, 15 days before the 2025 presidential runoff, José Antonio Kast and Jeannette Jara launched their electoral propaganda segments with contrasting messages. Kast aimed to humanize his image by discussing his humble upbringing, while Jara directly confronted her rival by recalling his defense of Miguel Krassnoff. The broadcasts signal the start of the campaign's final stretch in Chile.
The electoral propaganda period for the 2025 presidential runoff began on Sunday, December 1, 2025, with candidates José Antonio Kast of the Republican Party and Jeannette Jara of the Unidad por Chile and DC pact presenting differing approaches in their five-minute segments.
Kast opened the slot in a conversation with elderly women who told him: “We like your proposals, but we don't feel represented by you because you seem like a cuico.” The opposition standard-bearer responded by highlighting his “simple origins,” noting he lives in Buin and his parents came from humble backgrounds. He recounted the story of the German woman who raised him, whose Jewish family suffered under the Nazis, to refute claims of being “Jewish and Nazi.” “You don't know my origins, you don't know my upbringing,” he stated. The segment featured footage of Kast selling vegetables at a farmers' market and a ranking of “Kast's five hits,” with second place going to “Te Amo, PGU,” alluding to the Universal Guaranteed Pension that Jara championed as former Labor Minister, reaffirming his commitment to the benefit.
In contrast, Jara focused her message on promises for health, housing, and security but devoted part of the time to attacking Kast. She showed clips from an old interview where he expressed a desire to pardon Punta Peuco prisoners and opposed free education. A young man narrated: “Miguel Krassnoff killed my grandfather Sergio... Kast visits him. And if he wins, he wants to pardon him.” Krassnoff, a former military officer convicted of crimes against humanity, was defended by Kast. Jara pledged to reduce health waiting lists, a cancer strategy, and to cover the full down payment for first homes for those aged 25 to 40, an idea from Evelyn Matthei. She closed from Valparaíso, emphasizing making ends meet and fighting crime.
Meanwhile, Jara launched her second-round campaign stating that “this election is completely open” and “the result is completely unpredictable.” She recalled overcoming adverse forecasts in the labor reform, primary, and first round, calling to “work hard” for Chile. Her team, with spokespeople like Francisco Vidal and Paulina Vodanovic, rejected defeat narratives, criticizing economists like José Luis Daza for potential PGU cuts, comparing to Javier Milei's policies in Argentina.
