Oracle Red Bull Racing has announced a new partnership with Clear, marking its first foray into haircare sponsorship ahead of the 2026 Formula One season. The deal unites the six-time world champions with the producer of the world's top-selling men's shampoo, emphasizing shared values of performance under pressure. Branding will appear on the team's RB22 car and drivers' balaclavas.
Oracle Red Bull Racing, the six-time Formula One world champions, has entered into a groundbreaking partnership with Clear, becoming the brand's first-ever Official Haircare Partner. The collaboration, announced on January 21, 2026, will commence with the 2026 season and extend beyond, blending the intensity of motorsport with advanced scalp care innovations.
Clear, renowned for its scientific approach to hair and scalp solutions, aligns with Red Bull's culture of bold excellence and peak performance. The partnership addresses the extreme conditions faced by F1 drivers, including cockpit temperatures up to 60°C, profuse sweating, and prolonged helmet wear that can cause scalp discomfort and distraction. Clear's technology aims to help drivers like four-time world champion Max Verstappen and rising star Isack Hadjar maintain focus and comfort.
As part of the deal, Clear's logo will feature prominently on the team's new RB22 race car and on the balaclavas worn by Verstappen and Hadjar during races. The global activation, spanning Asia, Europe, the Middle East, Africa, and Latin America, will include brand storytelling, digital content, social media campaigns, in-store experiences, and interactive fan engagements to highlight the synergy between scalp care and racing prowess.
Nick Stocker, Group Commercial Director of Oracle Red Bull Racing, stated: “Precision, discipline, and relentless improvement define our continued success, and that performance mindset is what makes CLEAR a natural partner for the Team. Their focus on science, innovation, and results aligns closely with how we operate on and off the track. We look forward to working together to bring fans closer to the culture that fuels Oracle Red Bull Racing.”
Mohamed Elsharkawy, Clear Global Brand Vice President, added: “CLEAR is designed to help people perform at their best under pressure, and partnering with Oracle Red Bull Racing brings our scalp care science into one of the most extreme performance environments in the world, where a CLEAR™ HEAD can make a major difference. This partnership reflects our shared belief in precision and performance, and together we aim to inspire people who demand maximum results in every aspect of their lives, while creating experiences that help them show up at their best, on and off the track.”
This alliance expands Red Bull's sponsorship portfolio into personal care, reinforcing its innovative image as the 2026 season nears.
