SportyTV has announced a partnership with the Saudi Pro League and Nigerian defender William Troost-Ekong to deliver player-led live match streams. This collaboration aims to enhance fan engagement through unique content from the league's stars.
SportyTV, a leading sports broadcasting platform, has entered into a strategic partnership with the Saudi Pro League. The agreement features Nigerian international footballer William Troost-Ekong, who plays as a defender for Al-Kholood in the league. Together, they will produce player-led live match streams, offering fans an insider's perspective on games.
This initiative marks a new approach to sports broadcasting in the region, focusing on direct involvement from players to create more immersive viewing experiences. Troost-Ekong's role highlights the growing influence of African talents in the Saudi league. The partnership was revealed on December 29, 2025, via a ThisDayLive report, emphasizing innovative ways to connect with global audiences.
While details on the specific matches or launch date remain limited, the collaboration underscores the league's efforts to expand its digital presence.
