Xbox has sent bundles of Project Helix merchandise, including apparel and a signed card from CEO Asha Sharma, to content creators and influencers. Accessibility advocate Steve Saylor shared his excitement on social media.
Influencers received Project Helix swag featuring the console's runic logo late last week. Items included a t-shirt, sweatshirt, hoodie, hat, and a thank-you card signed by Xbox Gaming CEO Asha Sharma. This follows Sharma's March announcement of the next-gen console, with developer kits slated for 2027.
Steve Saylor posted: “I appreciate the Xbox team for sending me this Project Helix merch drop. I’m excited to see how accessibility will evolve in the future of Xbox.”
The move comes amid Xbox's challenges, including sales declines and layoffs, as it pushes Game Pass and cross-platform strategies while facing hardware skepticism.
