BTS has teamed up with Google for a mobile scavenger hunt offering clues about their upcoming album Arirang, ahead of its March 20, 2026 release. Launched March 5, the game features weekly trivia challenges and digital rewards, celebrating the group's legacy as Google's most-searched boy band.
The scavenger hunt, accessible only on mobile by searching 'BTS' in Google (revealing a message-in-a-bottle graphic), lets fans tackle group-themed trivia and challenges to collect digital souvenirs. New clues drop weekly until the album's release.
This interactive promo builds on the Arirang tracklist reveal earlier this week (see our coverage), the group's first full album in six years post-military hiatus. Named after the UNESCO-recognized Korean folk song symbolizing resilience, Arirang blends genres with global producers and heavy member songwriting input.
Post-release plans include a March 21 comeback concert at Seoul's Gwanghwamun Square ('BTS The Comeback Live | Arirang'), live-streamed on Netflix, followed by the documentary 'BTS: The Return' and the Arirang World Tour (2026-2027, 80+ shows worldwide).