BTSは、2026年3月20日リリース予定の新アルバム『アリラン』のヒントを提供するモバイル宝探しゲームでGoogleとタッグを組んだ。3月5日に開始されたこのゲームは、毎週のトリビアクイズチャレンジとデジタル報酬を特徴とし、Googleで最も検索されたボーイバンドとしてのグループの歴史を祝う。
Googleで「BTS」を検索（ボトルの中のメッセージグラフィックが表示される）するとモバイルでのみアクセス可能な宝探しゲームで、ファンはグループをテーマにしたトリビアとチャレンジに取り組み、デジタルのお土産を集めることができる。新たなヒントはアルバム発売まで毎週追加される。
Xの議論では、BTSのアリランアルバムを宣伝するGoogle宝探しゲームへの興奮が強調されており、ファンがそれを楽しく描写し、報酬やクリア体験を共有。高エンゲージメントが顕著で、500万件以上のクエストが急速に解決された。メディアは提携を宣伝し、一部のユーザーがヒントからアルバム理論を分析。感情は圧倒的に肯定的で、顕著な否定的・懐疑的な見解はない。
BTS Sends ARMY on an ‘ARIRANG’ Scavenger Hunt: How Fast Can You Unlock the Album Clues?https://t.co/f7X2XRzn3T
— billboard (@billboard) March 5, 2026
The scavenger hunt in celebration of "ARIRANG" by #BTS from @Google has reached 5.3M already quests solved.#BTS_ARIRANG pic.twitter.com/mpLgMjLxrZ
— BTS Chart Pulse (ARMY) (@btschartpulse) March 5, 2026
#BTS_ARIRANG Google Scavenger Hunt was fun. I panicked with the emojis. 😱🤡🥰 pic.twitter.com/yUhnEvv1dk
— ☾Moonchild Rising⁷⊙⊝⊜💜🐰🐨#13YearsWithBTS 🥢🐥🃏✨ (@BBVitaz) March 5, 2026
ARMY Search “BTS” on Google, click on the bottle on the bottom right, and start your Scavenger Hunt!
— iha⁷ (@prpldora1) March 5, 2026
HERE IS MY REWARD: pic.twitter.com/NsmbjAk5pG
I had always heard about the scavenger hunt in the early days but never thought I’d get to be part of one. And I actually knew the answers! This was so fun! Go to #google and type in #BTS. Scroll to the bottom and click on the bottle that pops up to begin your quest! 🎉🎉🎧🎧💜💜 pic.twitter.com/cNzpCb0qvk
— LovefromTX ⁷ ⊙⊝⊜ ⟭⟬ ⟬⟭ (@LovefrTexas) March 5, 2026
AIによるレポート AIによって生成された画像
Global K-pop septet BTS will release their fifth studio album, *Arirang*, on March 20, 2026—their first full-group project in three years following military service hiatus—with a Netflix livestream concert from Seoul's Gwanghwamun Square on March 21 and a making-of documentary on March 27. The album has exceeded three million Spotify pre-saves amid massive anticipation.
Following their Google scavenger hunt, BTS held a GQ video Q&A on March 7, 2026, answering fan questions ahead of the Arirang album release on March 20. The group discussed their reunion, mature sound evolution, and bond with ARMY, building hype for the comeback.
AIによるレポート
BTS has unveiled a trailer promoting live theater screenings of their upcoming world tour for the album ARIRANG. The screenings include a live broadcast from Goyang, South Korea, on April 11, 2026, and a replay from Tokyo, Japan, on March 20, 2026, coinciding with the album's release. This marks the group's first full comeback after nearly four years.
BTS has announced its sixth studio album, Arirang, set for release on March 20, following the group's full reunion after military service. Rumours of collaborations with artists including Sabrina Carpenter and Megan Thee Stallion have spread online, eliciting varied responses from fans. While some express excitement, many ARMYs prefer a focus on BTS-only tracks after a long hiatus.
AIによるレポート
BTS's fifth studio album 'Arirang', released March 20, topped Melon's Top 100 with lead track 'Swim' and sold over 4 million copies on day one. As the group prepares for their first full-group concert since military service at Gwanghwamun Square on March 21—announced last month with elaborate procession and production details—leader RM will limit choreography due to an ankle ligament injury from rehearsals. The free one-hour show admits 22,000 ticket holders but expects 260,000 in the area, with live Netflix streaming and bolstered security.
Seoul is making extensive preparations for BTS's free 'Arirang' comeback concert at Gwanghwamun Square on March 21, with city and government agencies focusing on safety and tourism amid expected crowds of 260,000. Netflix will livestream the event in 190 countries, marking its first live broadcast in Korea. The city is transforming landmarks into an extended concert venue.
AIによるレポート
BigHit Music said K-pop group BTS topped Spotify's three global weekly charts for the second straight week with its latest album 'Arirang'. The group led the Weekly Top Albums Global, Weekly Top Songs Global, and Weekly Top Artists Global charts for the week from March 27 to Thursday. This follows their release on March 20.