JD and ASICS opened a three-day pop-up space in Soho, London, that mixed wellness themes with music and style. The event, known as the JD x ASICS House, gave visitors a place to try new sneakers, attend workshops and relax in a listening lounge.
The pop-up combined an all-day matcha bar run by Dead Good Coffee with a chrome listening lounge lit in blue. Guests tried on the latest ASICS models including the GEL-NYC 2.0, fresh colorways of the GEL-NYC and the GEL-1130. Polaroid stations let them capture their choices on the spot.