Joe Freshgoods is set to open his Every Now and Then flagship store in Chicago today, featuring an exclusive New Balance 992 collaboration available only during the launch event.
The Windy City native announced that the green-on-cream Every Now and Then New Balance 992 will be sold exclusively at the store opening. Shoppers must donate school supplies to participate in the accompanying Community Goods back-to-school drive.
The location at 1843 W. Chicago Ave will open its doors at 10 AM on July 11 for a first-come, first-served release. Full operations at the store begin the following week.
Campaign images for the shoe highlight Chicago figures including Corey Gilkey of Leaders 1354 and Vic Lloyd, formerly of Fat Tiger Workshop, who supported Freshgoods' prior work.
