Netflix has increased prices across its US subscription tiers, with the ad-supported plan rising from $8 to $9 per month. The standard ad-free plan now costs $20, up from $18, and the premium plan is $27, previously $25. The changes take effect immediately for new subscribers and will roll out to existing ones in coming weeks.
Netflix announced price hikes for all its US subscription plans, as shown on its updated 'Plans and Pricing' page. The ad-supported standard plan increased from $8 to $9 per month, the ad-free standard plan from $18 to $20, and the premium plan—which supports 4K streaming, spatial audio, and viewing on four devices—from $25 to $27. Extra member fees also rose: $8 per month for ad-supported plans, up from $7, and $10 for ad-free plans, according to a Netflix spokesperson speaking to CNET and others outlets. Adding members outside the household now costs more across tiers, with ad-supported at $8 and ad-free at $10 monthly. A Netflix spokesperson explained the increases: 'We are updating prices in the U.S. to reflect improvements to our wide range of entertainment and the quality of our service.' They added that existing members will receive an email a month before the new prices apply, depending on billing cycles. The changes follow improvements like HDR10+ support, new subtitles, a revamped TV app, and plans for an updated mobile app and live broadcast streaming. This is Netflix's first price adjustment since January 2025, when rates rose by up to 16%. The company reported $11 billion in net income for 2025, up from $8.7 billion in 2024. CFO Spencer Adam Neumann highlighted pricing, membership growth, and ad revenue doubling as key 2026 drivers during a January earnings call. President Gregory K. Peters noted that a shelved Warner Bros. Discovery acquisition in February had no impact on pricing strategy. The hikes align with similar moves by Spotify, Prime Video, Crunchyroll, and Paramount Plus earlier in 2026, as first reported by Variety and spotted by Android Authority.
