Over 1700 Steam Next Fest games disclose generative AI use

Steam Next Fest currently features 8700 participating games on the PC platform. Of these, 1704 carry a generative AI disclosure tag, representing about 20 percent of the total.

SteamDB data shows the scale of AI declarations required by the store. Steam mandates that developers disclose generative AI used in game development, though some efficiency applications may remain undeclared if not visible to players.

Sega recently addressed questions about its new Crazy Taxi title. Initial statements indicated generative AI created background assets, but later comments at Summer Game Fest limited its role to reference material only.

The technology continues to divide opinions in gaming circles. It features in titles such as Crimson Desert, and developer Embark has voiced support in connection with Arc Raiders.

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Sony executives detailed new uses for generative AI during the company's earnings call on May 8. PlayStation CEO Hideaki Nishino described tools that speed up animation and personalization on the platform. The remarks came alongside forecasts of lower PS5 sales due to memory shortages.

Sega has clarified its use of generative AI during development of Crazy Taxi: World Tour following online criticism. Series creator Kenji Kanno said the technology served only as a reference tool for artists. The company emphasized that all final assets were created by humans.

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A new industry survey shows that every Japanese online game developer polled is currently using generative AI tools. The findings come from the 2026 edition of the JOGA Online Game Market Research Report.

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