S.Pellegrino has kicked off its new Dinner Dialogues campaign, featuring limited-edition bottles with conversation prompts to spark deeper discussions at the dinner table. Formula One star Lewis Hamilton stars in an unscripted dinner with friends, offering a rare glimpse into his personal side. The initiative coincides with the Miami Grand Prix and will roll out globally.
S.Pellegrino announced its Dinner Dialogues campaign on May 1, transforming its iconic bottles into tools for meaningful conversations. The special limited-edition bottles feature printed prompts such as “What Italian habit should the world adopt?”, “What food takes you home?” and “Be right or be liked?” to encourage discussions beyond small talk at dinner tables worldwide. These bottles are set to hit shelves globally soon, allowing consumers to recreate the experience at home. For more details, visit the official S.Pellegrino website. Lewis Hamilton anchors the campaign with an intimate, unscripted dinner alongside longtime friends. The event captures real conversations and shared memories, providing unusual access to the private side of the seven-time Formula One champion. No polished production was involved, emphasizing authenticity. The campaign ties into the Miami Grand Prix, where S.Pellegrino hosts in-person Dinner Dialogues gatherings during race weekend. These events bring together creatives, media, and guests in intimate settings focused on connection. The global rollout follows, extending the initiative beyond the U.S. event.
